DIGITAL BUSINESS: STRATEGY AND INNOVATION IN THE TECHNOLOGY ERA

The development of information technology, the internet,
and digital innovation has brought about significant changes
to business patterns, marketing strategies, operational
management, and consumer behavior. This book is
systematically structured, outlining the basic concepts of
digital business, management strategies, and the
implementation of innovations relevant to current
developments. The hope is that readers will not only
understand the theory but also be able to apply it practically
in the real business world.
We extend our deepest appreciation to the editorial team,
editors, and all parties who contributed to the publication of
this book. Our hope is that this book will be of great benefit to
readers and serve as an inspiration to continue innovating and
adapting to the dynamics of the digital age.