Manajemen Pemasaran Strategik: Konsep, Analisis, dan Implementasi
Rp300,000
Bab 1: Konsep Dasar dan Peran Strategis Pemasaran – Andre
Bab 2: Lingkungan Pemasaran dan Analisis Pasar – Lies Hendrawan
Bab 3: Perilaku Konsumen dan Proses Pengambilan Keputusan – Wanda Yulia Utami
Bab 4: Segmentasi Pasar, Targeting, dan Positioning (STP)
Bab 5: Strategi Produk dan Manajemen Merek
Bab 6: Strategi Harga dalam Persaingan Pasar
Bab 7: Saluran Distribusi dan Manajemen Rantai Nilai
Bab 8: Strategi Promosi dan Komunikasi Pemasaran Terpadu
Bab 9: Pemasaran Digital dan Inovasi Model Bisnis
Bab 10: Pengukuran Kinerja Pemasaran dan Keunggulan Bersaing Berkelanjutan
Alasan berbelanja di MInd Power Publishing
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| Select Chapter | Chapter 1, Chapter 10, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6, Chapter 7, Chapter 8, Chapter 9 |
|---|---|
| SKU | N/A |
| Category | Book Chapter |
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Manajemen Pemasaran Strategik: Konsep, Analisis, dan Implementasi
Rp300,000
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