MARKETING MANAGEMENT

This book, Marketing Management, is compiled with the intention to provide a comprehensive guide and practical insights into the principles, strategies, and applications of marketing in the modern business landscape. This collaborative work brings together the perspectives and expertise of various contributors—academics and
practitioners alike—who share a passion for developing an
integrated understanding of marketing. The chapters are
thoughtfully arranged to cover core concepts such as market
analysis, consumer behavior, segmentation and targeting,
marketing research, product development, pricing strategies,
distribution channels, promotional techniques, and customer
relationship management.

Collaboratively written by :
1. Gia Rizky
2. Loso Judijanto
3. Dhea Silviana Slamet
4. Muhammad Fanhur
5. Hikmah Nur Amanah
6. Reina A. Hadikusumo
7. Eljihad Akbari Syukriah Mathory
8. Krismanto Erick Tobush Naibaho
9. Sri Handayani
10. Chika Aura Utaya Putri
11. M. Dhevieka Prayoga

e-ISBN : 978-629-99841-8-4